Does this tweet from a former art director at advertising agency Wieden+Kennedy in Portland show us the first look at a functioning version of Nike’s long promised Back to the Future II powerlace shoes? Hopefully!
Wieden+Kennedy is the agency that made Nike famous. And in the interest of full disclosure, they used to be a client at the non-traditional ad agency I worked for in another life. But that’s a story for another time. The important thing here is that we might finally be getting official Nike powerlace shoes!
Nike has been working on this shoe for a long time, so there’s a possiblity that this is just a prototype that won’t hit store shelves soon. But maybe not! Tinker Hatfield promised that they’d be out this year! And we’ve only got a few months left in 2015.
And since October 21, 2015 is the year that Marty travels to in the movies, that release date makes perfect sense! Get excited!