Have you ever been to a movie so shocking that the theater management offered you a life insurance policy just in case you died of fright? Filmmaker William Castle devised a scheme that did just that for the release of his 1958 suspense/horror film Macabre. Thankfully, they never had to pay out.
Hunter Oatman-Stanford over at Collector's Weekly has a very cool rundown of the marketing and in-theater gimmicks Hollywood has churned out in the last century to keep moviegoers interested. Since its inception, the movie industry battled with other forms of entertainment—be it radio, TV, video games or the internet—fighting for every last thrill-seeking dollar. And whether it was auditory, visual, or even tactile stimulation, filmmakers and theater owners were continually upping the ante in the 20th century to stay competitive.