In an effort to stick out from the crowd, advertisers often come up with clever ways to reach consumers outside the traditional world of media. These efforts come in many names and varieties: experiential, guerrilla, wild postings, the list is seemingly endless. But despite how clever many of these marketing tactics may seem, there's almost always someone who did it first. And then there are those that someone tried a century ago that were never heard of again.
It's easy to find older analogs for the promotional stunts of today. You know that LG balloon release that went terribly wrong in South Korea recently? A bicycle salesman by the name of Carl Fisher tried that over a hundred years ago when he released 1,000 balloons over Indianapolis. Fifty of them had tags which could be brought into Fisher's store for a free bicycle. Although as far as we know, in Fisher's case, nobody ended up in the hospital.