Fifty years ago today construction began on the Space Needle in Seattle. Just a year later, the 605 foot (185 meter) tower, which featured a revolving restaurant and observation deck, would be the crown jewel of the 1962 Seattle World's Fair. Dubbed the Century 21 Exposition, the Fair planners were eager to showcase American ingenuity with eyes firmly fixed on the future. The space race had begun in 1957 with the Soviet launch of Sputnik, so it only made sense that Americans would want the Space Needle to become a prominent symbol for the new Space Age.
The ad below appeared in the February, 1962 issue of Holiday magazine.
It's April 21, 1962, in Seattle... World's Fair time! The curtain's going up on the 21st Century... and on the most exciting preview ever seen. This is Seattle's spectacular Space-Age World's Fair, where the epic of man's journey into the next 100 years will unfold for you. What's ahead? How will man live? What will he see? Look at cities in the year 2000, see homes whose walls are jets of air, where cordless appliances work for you, cars ride without wheels, TV wrist telephones speed everyday communications. Time and distance wll disappear in the gigantic, pillar-less Coliseum Century 21, jutting eleven stories up from the heart of the fair. You'll soar past the moon into outer galaxies — no space suit, no gravity, in the $9 million complex of the United States Science Pavilion. You will discover the secrets of the future in these six gleaming buildings rising above lighted fountains and courtyard pools. But it's not all the story of man's great tomorrows. Much of this $80 million show will be a glittering world of today. Dine atop the towering 60-story Space Needle which revolves to view Mt. Rainier, the Olympic and Cascade Ranges. Stroll Boulevards of the World filled with the sights and sounds of foreign lands. Thrill to the Monorail as it whisks you the mile from downtown Seattle in 95 seconds.