Illustration for article titled Did Nike Just Reveal Their iBack to the Future/i Powerlace Shoe?

Does this tweet from a former art director at advertising agency Wieden+Kennedy in Portland show us the first look at a functioning version of Nike’s long promised Back to the Future II powerlace shoes? Hopefully!


Wieden+Kennedy is the agency that made Nike famous. And in the interest of full disclosure, they used to be a client at the non-traditional ad agency I worked for in another life. But that’s a story for another time. The important thing here is that we might finally be getting official Nike powerlace shoes!


Nike has been working on this shoe for a long time, so there’s a possiblity that this is just a prototype that won’t hit store shelves soon. But maybe not! Tinker Hatfield promised that they’d be out this year! And we’ve only got a few months left in 2015.

And since October 21, 2015 is the year that Marty travels to in the movies, that release date makes perfect sense! Get excited!


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