“If you know yourself, you are doomed”
— Alexey Brodovitch
Such was the attitude with which legendary designer and photographer Alexey Brodovitch, the long-time art director of "Harper's Bazaar", approached each new project and transformed graphic design in the 20th century. Brodovitch was known foremost for his work on "Harper's", but his legacy extended far beyond the magazine's pages: as a teacher in Philadelphia and New York for some five decades, he inspired dozens of young photographers and art directors who would go on to become famous names themselves, including Richard Avedon, Irving Penn, Robert Frank and Lisette Model.
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