Do the new McDonald’s uniforms remind you of anything? If you answered “every dystopian sci-fi movie ever,” you’re correct. To me, they invoke a very Logan’s Run future. But mandatory gray-on-gray with a dash of black is pretty much universally recognized as the standard uniform for bleakest of futures.
The new McDonald’s uniforms will start appearing in the company’s 14,000 US restaurants later this month and were designed by Waraire Boswell and Bindu Rivas, who I can’t help but think must be pulling Ronald’s leg.
“Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear,” Jez Langhorn, McDonald’s Senior Director of HR, said in a statement.
“Beyond that, it’s another step in the company’s continuous effort to raise the bar by investing in people and improving the restaurant experience with a focus on hospitality,” Langhorn continued without mentioning how fucking dystopian they look. I mean, this is really some Logan’s Run shit.
Or, if you prefer, maybe it’s a bit more Hunger Games:
Or if you want something even more recent, how about Hulu’s The Handmaid’s Tale?
At least McDonald’s employees don’t have to carry guns. Yet.