People who grew up watching Back to the Future: Part II are still waiting on hoverboards, flying cars, and those self-lacing shoes. But there is one product that fans of the film will soon be able to buy: Pepsi Perfect.
Yes, in the second movie of the trilogy, Marty McFly travels to the futuristic far-off year 2015 — October 21, 2015, to be exact. And all he wants is a Pepsi. He’s delivered a Pepsi Perfect, a fictional soda.
What’s the catch? Well, Pepsi Perfect is going to be sold as a limited edition. Extremely limited. Only 6,500 bottles of the stuff will be made, and they’ll be sold for $20.15 a pop. Oh, and it’s just going to be regular Pepsi in a special bottle. Yep, this Pepsi Perfect isn’t going to taste any different than a regular Pepsi, aside from being made with real sugar.
Pepsi even has a YouTube ad for Pepsi Perfect, complete with hoverboards. Unfortunately, the ad seems to have been published a bit prematurely and reads in the description: “The future has finally arrived… and so has Pepsi Perfect. Available for a limited time at [URL]”
So there’s no word yet on where fans can buy one, but the first people to get a sample will be attendees of New York Comic Con later this week. Pepsi will be distributing [Update: giving away for free!] the first 1,500 bottles to anyone dressed like Marty McFly.
“Fans have always been a little crazy about it,” Lou Arbetter, Pepsi’s senior director of marketing told USA Today, “and so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product.”
Well, not to be picky, but it’s only the “product” insofar as it’s a slightly different looking Pepsi bottle with the same old Pepsi inside. At least the robot in the ad looks happy to be getting his “Pepsi Perfect.”
With just 6,500 bottles going into production, this is clearly going to be a collector’s item. But by the sound of things, it really is just regular Pepsi in a special bottle, so it’s hard to get too excited.
Those of us who grew up on the Back to the Future trilogy certainly expected 2015 to turn out a bit differently. We don’t have hoverboards, (at least not in the way they were depicted in the movies), and we don’t have flying cars. But I guess we now have our Pepsi Perfect — regular Pepsi in a $20 bottle. What a time to be alive, right?
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