Brian Horrigan, co-author of the retrofuturism bible Yesterday's Tomorrows, pointed me to this amazing advertisement from Bell Telephone System which appeared in the November, 1962 issue of Boys' Life.
The comic follows "Chip Martin, college reporter" as he learns about the future of the telephone. Shut-in kids of the year 2000 are learning from home via videophone, men have a telephone on their wristwatch, and the housewife need only press a button on her carphone to start dinner at home.
Chip has returned to Bell Telephone Laboratories to learn more about future communications. A lab scientist says...
Today, Chip, we'll look at telephone advances of the more distant future...
Here's an exciting development... the picturephone... a television telephone that will let you see as well as talk to the person you're calling...
And here's how a shut-in youngster in the year 2000 may be instructed at home from a central education center, with the help of a picturephone.
The housewife of the future, chip, will expect a telephone in her car as standard equipment, from this phone she could automatically start dinner cooking by pressing a button.
And this is "SIBYL," Chip... our computer-like machine that helps us predict the future of communications. Through "SIBYL" we can simulate the action of new devices and services without spending the time and money to build them.
In the more distant future everyone may have a telephone with him wherever he goes.
And even wear it on his wrist.
Yes, and whatever the future holds, we'll constantly try to anticipate changing wants and needs — so we can be ready to serve the customer of the future with better communications.
And, better communications will bring people closer together.
Previously on Paleo-Future:
- The Future is Now (1955)
- Bell Telephone Labs Picture-phone (1956)
- Tomorrow's TV-Phone (1956)
- Closer Than We Think! Push-button Staff Room (1959)
- A Ballad for the Fair (1964)
- Discovering the Videophone (1970)